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Genie decided to secure a partner who had the same values because of the economic downturn in the start of the 2000s, when they partnered together with Terex. This company has a history acquiring equipment manufacturers throughout the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
In the initial years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Hence, all Genie machines continue to be marketed under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving quality and efficiency and is also dedicated to lessening waste. Even long after the sale has been closed, the company concentrates on offering outstanding support. These are the very work practices which have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's DC and Bi-Energy machinery are emission-free, quiet machines capable of working in delicate work settings. Where the machinery has to be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC equipment with the power of a diesel-powered generator.
The man who established Nilfisk-Advance, P.A. Fisker, began as an electrical engineer who really liked to work on electrical motors. After founding his company in the year 1906, he began to make motors to drive machine tools, drills, coffee grinders and fans. Mr. Fisker's vision from the beginning was to own an international business marketing merchandise worldwide.
